Use Buyer Personas to Get Better Legal Clients
Lawyers know their clients, right? Lawyers think about their clients every day. You understand their daily challenges. You guide them through complicated legal processes. You celebrate their successes...
View ArticleHow Client Reviews Help Law Firm Branding
Do you go to a movie or restaurant without checking its reviews? Thanks to social media, our purchases are often influenced by reviews and ratings. Today, reviews are an important part of legal...
View ArticleThe Importance of Law Firm Branding and Mission Statements
Branding is essential to a successful legal marketing campaign. Your brand explains your law firm’s value and attracts your ideal clients. A law firm’s brand is its public identity and personality. A...
View ArticleThe Fundamentals of Legal Marketing
Unfortunately, they don’t teach marketing concepts at law school. Lawyers enter the workforce knowing how to write a brief, argue a case and negotiate a settlement. But, few lawyers understand the...
View ArticleLaw Firm Branding vs. Lawyer Branding
Within a law firm, there may be many brands. You have the firm brand that represents the entire organization. There are also lawyer or personal brands. It can be a challenge to balance these brands....
View ArticleGraphic Design and Law Firm Branding
Logos, color and fonts are some of the easiest ways law firms express their brand. But, design elements are not your law firm’s brand. Instead, logos and images help your clients understand your firm’s...
View ArticleLaw Firm Marketing Through Social Media
Law firms have been slow to embrace social media. But, social media (like LinkedIn, Facebook and Twitter) have become increasingly important marketing tools. Globally, billions of people use social...
View ArticleShould I Brand my Different Legal Practice Areas?
Successful legal marketing is based on brands. A legal brand is not just a logo. Instead, it is a law firm or lawyer’s public image. Usually brands focus on culture, identity and mission. Brands help...
View ArticleHow Can Law Firms Retain Clients?
Too often, law firms focus on getting clients, rather than keeping them. A successful legal brand attracts good clients and turns them into brand advocates. And, comprehensive branding and marketing...
View ArticleHow to Use Blog Posts to Build a Legal Brand
Blogs educate and entertain. They can help with SEO and can turn leads into clients. Blogs are also a great way to express your law firm’s brand identity. Remember, a law firm brand is more than a...
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